For Immediate Release:
Newsreader and journalist Michael Buerk is the star of TotallyMoney’s brand-new TV advert, marking the third in a series that promotes the company’s Free Credit Report.
The advert shows Buerk covering breaking news about how TotallyMoney has helped over one million customers since launching its Free Credit Report in late 2017. He is then magically transported into the dining room of TotallyMoney customers Dan and Julie.
The advert builds upon the success of TotallyMoney’s previous two TV campaigns, where Clive Tyldesley — voice of ITV football — ends up in Dan and Julie’s bed, and TV presenter Anthea Turner ends up in their kitchen.
TotallyMoney Chief Marketing Officer, Nathan Levi, said: “Following our success with Clive and Anthea, Michael seemed the perfect person to complete a trinity of ads that touch on the main pillars of terrestrial TV: sport, lifestyle, and now news.
“And since understanding and improving your credit isn’t something that happens overnight, it seemed appropriate to extend the journey of Dan and Julie further to show how far they’ve come since joining TotallyMoney.”
As the ad progresses, Buerk learns how Dan and Julie now have a much better handle on their money and are thinking of owning a home, thanks to TotallyMoney’s help with improving their credit score to get better credit offers.
The advert closes with Buerk inviting viewers to learn how to improve their credit score with TotallyMoney. Viewers can keep an eye out for the three 10-second and four 30-second versions, each with slightly different and amusing endings, due to air on Tuesday the 15th of January.
| Client company | TotallyMoney |
| Chief Marketing Officer | Nathan Levi |
| Head of Display | Ben Reeves |
| Head of Brand & Marketing Communications | Mark Moloney |
| Creative Agency | The Kitchen |
| Director | Michael O’Kelly |
| Producers | Pete Roe & Lisa Dawson |
| Director of Photography | Marcus Domleo |
| Media Planning and Buying Agency | All Response Media |
