BREAKING: Newsreader and journalist Michael Buerk fronts new TV advert for credit experts TotallyMoney

For Immediate Release: Newsreader and journalist Michael Buerk is the star of TotallyMoney’s brand-new TV advert, marking the third in a series that promotes the company’s Free Credit Report. The advert shows Buerk covering breaking news about how TotallyMoney has helped over one million customers since launching its Free Credit Report in late 2017. He is then magically transported into the dining room of TotallyMoney customers Dan and Julie. The advert builds upon the success of TotallyMoney’s previous two TV campaigns, where Clive Tyldesley — voice of ITV football — ends up in Dan and Julie’s bed, and TV presenter Anthea Turner ends up in their kitchen. TotallyMoney Chief Marketing Officer, Nathan Levi, said: “Following our success with Clive and Anthea, Michael seemed the perfect person to complete a trinity of ads that touch on the main pillars of terrestrial TV: sport, lifestyle, and now news. “And since understanding and improving your credit isn’t something that happens overnight, it seemed appropriate to extend the journey of Dan and Julie further to show how far they’ve come since joining TotallyMoney.” As the ad progresses, Buerk learns how Dan and Julie now have a much better handle on their money and are thinking of owning a home, thanks to TotallyMoney’s help with improving their credit score to get better credit offers. The advert closes with Buerk inviting viewers to learn how to improve their credit score with TotallyMoney. Viewers can keep an eye out for the three 10-second and four 30-second versions, each with slightly different and amusing endings, due to air on Tuesday the 15th of January.

Client company


Chief Marketing Officer

Nathan Levi

Head of Display

Ben Reeves

Head of Brand & Marketing Communications

Mark Moloney

Creative Agency

The Kitchen


Michael O’Kelly


Pete Roe & Lisa Dawson

Director of Photography

Marcus Domleo

Media Planning and Buying Agency

All Response Media


For more information, please contact James McCaffrey

About TotallyMoney

  • Free credit report providers and credit experts, TotallyMoney, are on a mission to improve the UK’s credit score and help people move on up to a better future.
  • TotallyMoney launched its free credit report in late 2017, and today has 3 million customers.
  • TotallyMoney is the highest rated free credit report provider on Trustpilot. They are also 2018, 2019 and 2020 winners of Best Free Credit Report Provider at Moneynet’s Personal Finance Awards, showing recognition from both its customers, as well as within the wider industry.
  • TotallyMoney is backed by Elliott Advisors (UK) and Scottish Equity Partners (SEP), following a £29 million investment announced in January 2019.
  • TotallyMoney is also a Sunday Times Best Company as well as a UK’s Best Workplace 2019.