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BREAKING: Newsreader and journalist Michael Buerk fronts new TV advert for credit experts TotallyMoney

For Immediate Release: Newsreader and journalist Michael Buerk is the star of TotallyMoney’s brand-new TV advert, marking the third in a series that promotes the company’s Free Credit Report. The advert shows Buerk covering breaking news about how TotallyMoney has helped over one million customers since launching its Free Credit Report in late 2017. He is then magically transported into the dining room of TotallyMoney customers Dan and Julie. The advert builds upon the success of TotallyMoney’s previous two TV campaigns, where Clive Tyldesley — voice of ITV football — ends up in Dan and Julie’s bed, and TV presenter Anthea Turner ends up in their kitchen. TotallyMoney Chief Marketing Officer, Nathan Levi, said: “Following our success with Clive and Anthea, Michael seemed the perfect person to complete a trinity of ads that touch on the main pillars of terrestrial TV: sport, lifestyle, and now news. “And since understanding and improving your credit isn’t something that happens overnight, it seemed appropriate to extend the journey of Dan and Julie further to show how far they’ve come since joining TotallyMoney.” As the ad progresses, Buerk learns how Dan and Julie now have a much better handle on their money and are thinking of owning a home, thanks to TotallyMoney’s help with improving their credit score to get better credit offers. The advert closes with Buerk inviting viewers to learn how to improve their credit score with TotallyMoney. Viewers can keep an eye out for the three 10-second and four 30-second versions, each with slightly different and amusing endings, due to air on Tuesday the 15th of January.









Client company

TotallyMoney

Chief Marketing Officer

Nathan Levi

Head of Display

Ben Reeves

Head of Brand & Marketing Communications

Mark Moloney

Creative Agency

The Kitchen

Director

Michael O’Kelly

Producers

Pete Roe & Lisa Dawson

Director of Photography

Marcus Domleo

Media Planning and Buying Agency

All Response Media

 


For more information, please contact the press team

About TotallyMoney

  • TotallyMoney is the credit app built to help people move forward and achieve their financial goals
  • It’s the only credit app that provides customers with their live credit score for free
  • Almost 4 million customers have already signed up to TotallyMoney, and its service is rated 4.6/5 on TrustPilot
  • TotallyMoney is the UK’s 5th best financial services company to work for, with a 3 star accreditation that reflects ‘world class’ levels of workplace engagement
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TotallyMoney is owned and operated by TotallyMoney Limited which is registered in England and Wales (Company Registration Number 06205695). TotallyMoney Limited is an Appointed Representative of TM Connect Limited, which is registered in England and Wales (Company Registration Number 06967012) and authorised and regulated by the Financial Conduct Authority in respect of consumer credit related activities (FCA FRN: 511936). Trading Address and Registered Office: Chapter House, 16 Brunswick Place, London N1 6DZ. Credit is available, subject to status, only to UK residents aged 18 or over.

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