Skip to main content teams up with TotallyMoney to launch free personalised credit comparison tool


LONDON, 22 February 2018 Longest running UK car insurance comparison site,, has teamed up with credit report, eligibility, and comparison specialists, TotallyMoney, to launch a free personalised credit card comparison tool. Customers need only submit a few details about themselves and their financial history before an eligibility score is calculated based on their personal credit circumstances. The tool works by carrying out a soft search of the user’s credit history to show them how likely they are to be accepted for a credit card before completing an application. Unlike a hard credit check, a soft search isn’t visible to lenders and doesn’t impact a person’s ability to get credit. The service therefore not only allows customers to compare and apply for credit cards that offer the best rates, but also protects them from negatively affecting their credit rating in the process. Now, customers are given a percentage of how likely they are to be accepted for particular credit cards before they apply. The TotallyMoney service now available to customers provides a 360-degree view of the product’s suitability. The personalised Match Factor rankings make it easier for consumers to find the best credit product. Cards are ranked based on what’s genuinely best for the customer — not on the commission being paid. Traditionally, those looking for a credit card relied solely on luck and guesswork whenever they applied, with little knowledge as to their likelihood of being accepted until a hard credit check had been completed. The credit card comparison tool does away with the need for multiple hard credit checks and eradicates the visible credit-rating-damaging footprints they have traditionally left behind. TotallyMoney CEO Alastair Douglas said: “Our mission has always been to help people get a better deal from the credit industry. And we believe that technology can bring about that change by empowering customers and challenging lenders. “This tool is now available to more people, and takes us a step closer to our goal of a fairer consumer credit market. “We’ve built a product that gives everyone the best possible chance to apply for credit cards they’re most likely to be accepted for — without negatively impacting their creditworthiness. We welcome the partnership with to offer this service to an even wider audience.”



About TotallyMoney TotallyMoney provides customers with a Free Credit Report and Live Score that puts them right at the centre of their credit data, helps them make smarter decisions, and take control of their finances. TotallyMoney’s unique Borrowing Power algorithm shows customers how likely they are to be offered credit by real-world lenders. TotallyMoney won the Best Credit Report Provider at the 2018 Moneynet Personal Finance Awards. TotallyMoney won the Innovation in Customer Contact award at the 2017 Credit Awards for their intelligent email alerts service. These personalised monthly emails tell users about products that could help them, based on their credit eligibility. TotallyMoney is an independent credit broker, not a lender. It provides a free comparison service to customers, though they may be paid a fee by lenders. How much they get paid doesn't influence how the service works or the ranking of any credit products presented to customers.   About Launched in 2002, was the UK's first price comparison site for car insurance and is one of the UK’s biggest and most popular price comparison services, generating over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include small van insurance, motorcycle insurance, car buying, and car finance, as well as a number of tools designed to save drivers money on motoring. is not a supplier, insurance company or broker. It provides an objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.’s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is authorised and regulated by the Financial Conduct Authority.

For more information, please contact the press team

About TotallyMoney

With a focus on the one in three UK adults financially under-served by the financial services industry, TotallyMoney is the credit app on a mission to help everyone move their finances forward.

TotallyMoney believes people’s financial data should work for them, and not against them and with more than four million customers, they provide the UK’s only free, live credit score and report.

Its service helps customers understand their financial position and provides personalised recommendations so they can start creating financial momentum. TotallyMoney also works closely with leading lenders, to ensure eligible customers are matched with the right products, underpinned by its robust data, product and tech capabilities.

TotallyMoney is regulated by the Financial Conduct Authority (FCA).

We're on a mission to help everyone move their finances forward and gain financial momentum.

TotallyMoney is an independent credit broker, not a lender. Our comparison service works with most leading lenders, covering the majority of the market. Though we may be paid a fee by lenders or brokers this never influences how our products are ranked.

We don't provide financial advice. Product information is obtained from independent sources and rates displayed may vary depending on your personal circumstances. While we make every effort to ensure that information is up to date, you should always confirm the terms of the offer with the product provider.

TotallyMoney is owned and operated by TotallyMoney Limited which is registered in England and Wales (Company Registration Number 06205695). TotallyMoney Limited is an Appointed Representative of TM Connect Limited, which is registered in England and Wales (Company Registration Number 06967012) and authorised and regulated by the Financial Conduct Authority in respect of consumer credit related activities (FCA FRN: 511936). Trading Address and Registered Office: Chapter House, 16 Brunswick Place, London N1 6DZ. Credit is available, subject to status, only to UK residents aged 18 or over.

We use cookies as described in our Cookie Policy. Continue browsing or click to accept.