New analysis carried out by TotallyMoney.com reveals how much money is spent on Candy Crush in-app purchases every year, how much time people spend playing Candy Crush every year and how King.com, the company behind this addictive game, compares with others in the smartphone gaming business:
- Every day, 93 million people play Candy Crush
- £856 million ($1.3 billion) is spent on Candy Crush every year
- Every hour, people spend the equivalent of 128 years playing Candy Crush
In addition, $72.93 (£48) is spent every second on in-app purchases within the total of 11 games owned by King.com, the interactive entertainment company behind Candy Crush. That’s more than double the amount of money spent on in-app purchases every second within games owned by Supercell (owner of Clash of Clans and 2 other games) and Rovio (owner of 18 games, 15 of which are Angry Birds branded) combined.
Candy Crush is available to download free of charge but in-app purchases within the game include extra lives, extra moves, and boosters to smash candy. These in-app purchases range in price from 79p ($1.20) to £3.99 ($6.04).
TotallyMoney.com have visualised the results of their analysis in a new piece of interactive content https://www.totallymoney.com/candy-crushing-it/ which allows users to discover how much time and money is spent on Candy Crush every year, and also reveals the amount players have spent on the game since the viewer landed on the visualisation.
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For more information please contact PR consultants Beverley Reinemann at beverley.reinemann@distilled.net or on 020 7183 0767 or Charlie McWilliams at charlie.mcwilliams@distilled.net or on 020 71183 0767.
NOTES TO EDITOR
About TotallyMoney.com
TotallyMoney.com, launched in 2007, is the UK’s leading credit-focused comparison website which sets out to make it simpler for consumers to compare credit cards, loans and mortgages. We believe technology can drive a fairer credit market and better outcomes for consumers.
About the analysis
To create this piece, data was collated from the following sources:
Candy Crush Saga daily players and played games
Game revenue figures taken from the 2014 fiscal year:
Time spent playing Candy Crush is calculated on the assumption that each game takes an average of two minutes to play.
A breakdown of the analysis can be found below:
Company revenue comparisons
| Company | 2014 revenue | Source |
| $12.5bn | source | |
| King | $2.3bn | source |
| $2.2bn | source | |
| $1.3bn | source |
Pricing: in-app purchases
| Game | Company | Pricing |
| Clash of Clans | Supercell | £3.99 – £79.99 |
| Candy Crush Soda Saga | King | £0.79 – £29.99 |
| Candy Crush Saga | King | £0.69 – £54.99 |
| Boom Beach | Supercell | £3.99 – £79.99 |
| Farm Heroes Saga | King | £0.79 – £79.99 |
| Hay Day | Supercell | £0.79 – £79.99 |
| Pet rescue Saga | King | £0.66 – £64.99 |
| Angry Birds 2 | Rovio Entertainment Ltd. | £0.79 – £79.99 |
Proportion of King’s revenue from Candy Candy in-app purchases [source]
| Period | Gross Bookings | Candy Crush % | Candy Crush Gross Bookings |
| Q4 | $586,300,000.00 | 45.00% | $263,835,000.00 |
| Q3 | $543,900,000.00 | 51.00% | $277,389,000.00 |
| Q2 | $611,100,000.00 | 59.00% | $360,549,000.00 |
| Q1 | $641,100,000.00 | 67.00% | $429,537,000.00 |
| Total | $2,382,400,000.00 | 55.50% | $1,331,310,000.00 |
Amount spent on Candy Crush in-app purchases
| Candy Crush | Amount spent | Gold bars |
| per year | $1,331,310,000.00 | 13,447,575,758 |
| per day | $3,647,424.66 | 36,842,673 |
| per hour | $151,976.03 | 1,535,111 |
| per minute | $2,532.93 | 25,585 |
| per second | $42.22 | 426 |
Company revenue – general
| King | |
| per year | $2,300,000,000.00 |
| per day | $6,301,369.86 |
| per hour | $262,557.08 |
| per minute | $4,375.95 |
| per second | $72.93 |
| Supercell | |
| per year | $1,800,000,000.00 |
| per day | $4,931,506.85 |
| per hour | $205,479.45 |
| per minute | $3,424.66 |
| per second | $57.08 |
| Rovio | |
| per year | $122,400,000.00 |
| per day | $335,342.47 |
| per hour | $13,972.60 |
| per minute | $232.88 |
| per second | $3.88 |