£856 million ($1.3 billion) is spent on Candy Crush every year, new analysis reveals

Sep 30th 2015

New analysis carried out by TotallyMoney.com reveals how much money is spent on Candy Crush in-app purchases every year, how much time people spend playing Candy Crush every year and how King.com, the company behind this addictive game, compares with others in the smartphone gaming business:

  • Every day, 93 million people play Candy Crush
  • £856 million ($1.3 billion) is spent on Candy Crush every year
  • Every hour, people spend the equivalent of 128 years playing Candy Crush

In addition, $72.93 (£48) is spent every second on in-app purchases within the total of 11 games owned by King.com, the interactive entertainment company behind Candy Crush. That’s more than double the amount of money spent on in-app purchases every second within games owned by Supercell (owner of Clash of Clans and 2 other games) and Rovio (owner of 18 games, 15 of which are Angry Birds branded) combined.

Candy Crush is available to download free of charge but in-app purchases within the game include extra lives, extra moves, and boosters to smash candy. These in-app purchases range in price from 79p ($1.20) to  £3.99 ($6.04).

TotallyMoney.com have visualised the results of their analysis in a new piece of interactive content https://www.totallymoney.com/candy-crushing-it/ which allows users to discover how much time and money is spent on Candy Crush every year, and also reveals the amount players have spent on the game since the viewer landed on the visualisation.

-ENDS-

For more information please contact PR consultants Beverley Reinemann at beverley.reinemann@distilled.net or on 020 7183 0767 or Charlie McWilliams at charlie.mcwilliams@distilled.net or on 020 71183 0767.

NOTES TO EDITOR

About TotallyMoney.com

TotallyMoney.com, launched in 2007, is the UK’s leading credit-focused comparison website which sets out to make it simpler for consumers to compare credit cards, loans and mortgages. We believe technology can drive a fairer credit market and better outcomes for consumers.

About the analysis

To create this piece, data was collated from the following sources:

Candy Crush Saga daily players and played games

Game revenue figures taken from the 2014 fiscal year:

King.com

Supercell.com

Rovio

Time spent playing Candy Crush is calculated on the assumption that each game takes an average of two minutes to play.

A breakdown of the analysis can be found below:

Company revenue comparisons

Company

2014 revenue

Source

Facebook

$12.5bn

source

King

$2.3bn

source

LinkedIn

$2.2bn

source

Twitter

$1.3bn

source

Pricing: in-app purchases

Game

Company

Pricing

Clash of Clans

Supercell

£3.99 - £79.99

Candy Crush Soda Saga

King

£0.79 - £29.99

Candy Crush Saga

King

£0.69 - £54.99

Boom Beach

Supercell

£3.99 - £79.99

Farm Heroes Saga

King

£0.79 - £79.99

Hay Day

Supercell

£0.79 - £79.99

Pet rescue Saga

King

£0.66 - £64.99

Angry Birds 2

Rovio Entertainment Ltd.

£0.79 - £79.99

Proportion of King’s revenue from Candy Candy in-app purchases [source]

Period

Gross Bookings

Candy Crush %

Candy Crush Gross Bookings

Q4

$586,300,000.00

45.00%

$263,835,000.00

Q3

$543,900,000.00

51.00%

$277,389,000.00

Q2

$611,100,000.00

59.00%

$360,549,000.00

Q1

$641,100,000.00

67.00%

$429,537,000.00

Total

$2,382,400,000.00

55.50%

$1,331,310,000.00

Amount spent on Candy Crush in-app purchases

Candy Crush

Amount spent

Gold bars

per year

$1,331,310,000.00

13,447,575,758

per day

$3,647,424.66

36,842,673

per hour

$151,976.03

1,535,111

per minute

$2,532.93

25,585

per second

$42.22

426

Company revenue – general

King

per year

$2,300,000,000.00

per day

$6,301,369.86

per hour

$262,557.08

per minute

$4,375.95

per second

$72.93

Supercell

per year

$1,800,000,000.00

per day

$4,931,506.85

per hour

$205,479.45

per minute

$3,424.66

per second

$57.08

Rovio

per year

$122,400,000.00

per day

$335,342.47

per hour

$13,972.60

per minute

$232.88

per second

$3.88


For more information, please contact James McCaffrey

About TotallyMoney

TotallyMoney is on a mission to improve the UK's credit score, with their free credit report at the heart of this goal. Today, TotallyMoney is the highest rated free credit report provider on Trustpilot, and has over two million customers (and growing!). They've also won Best Free Credit Report Provider at Moneynet's Personal Finance Awards every year since their launch in 2017.