Totally Eligible - How we brought Granaldo to life

We’ve launched our new online video campaign Granaldo. Granaldo is all about championing the underdog and simply having the confidence to go for it, which resonates with’s audience and fits our brand and tone of voice. The video has been designed purely for digital platforms. Standby Productions, our creative agency for this campaign, knew that this meant the first five seconds were crucial to the video’s success. This also necessitated text elements for watching without sound and influenced the length and dynamic of the video. For the shoot we went to Manchester. It was a cold, dark and rainy day – just as we wanted it to be – and actress Emma Barker did a brilliant job in playing Granaldo. Watch Granaldo here. If you'd like to get a better understanding of how a video like this is made, you can also watch the 'making of' here: