Thumb-Stopping Moments: Why a credit comparison site decided to launch a film competition
By Oliver Wheaton
Sep 28th 2016In the age of social media the user’s attention has become a difficult prize to win. The average person scrolling through their Facebook feed for 30 seconds will see dozens of news stories, videos and adverts. The big question, ‘what grabs people’s attention?’, is something marketing departments have puzzled over for years, and the answer is constantly changing. At TotallyMoney.com we’ve always aimed to improve our service by listening to our customers. That’s why we’ve launched a competition in this spirit – the Thumb-Stopping Moments short film competition – challenging filmmakers to grab someone’s attention in just 60 seconds.