Skip to main content

The day TotallyMoney.com became cool

TM_Tshirt_JG
I’ll admit it. When Joe, our Head of Brand and Communications, asked me to commission my brother Luka for a piece of graffiti art to be used on TotallyMoney.com merchandise, I was sceptical. I mean, street art meets credit cards? But I asked him nevertheless. Having been a graffiti artist for the past 20 years, Luka now focuses on mixing graffiti with the art of wood carving to create some really cool and intricate pieces of artwork. The brief was quite clear: black and white with an old school vibe, meaning the process was pretty straight forward. He started by sketching a very simplistic logo and it looked seriously lame. Nobody in their right minds would want a t-shirt that clearly reads ‘TotallyMoney’. So, he worked more on the lettering to make it more complex, by adding round detailing to break the harshness of the angles and straight lines to balance it all out. The black outline gives a slight 3D effect, adding some dimension to a piece that would have otherwise been too flat. In its final stage, the logo is intentionally hard to read for pretty much most of us, but that’s what makes the t-shirts actually wearable. It is a visually intricate and pleasing design that if you really focus on reading it, does indeed say “TotallyMoney.com”. It ended up being a great experience for my brother, who (surprisingly) hasn’t had to deal with many FinTech companies before. Plus, we all enjoyed wearing our t-shirts at the summer party, ‘representing’ TM in a subtle and actually stylish way. While some people may think my brother was tripping on acid when he created the logo, I argue that they don’t have the imagination to see past the complexity of the interlacing lines. After all, if it wasn’t for the imagination and vision of its founders, TotallyMoney.com wouldn’t be here today, so I guess that’s something the company and the artist share in common. Who would have thought?

TotallyMoney Logo

We're on a mission to improve the UK's credit score and help people move on up to a better future.


TotallyMoney is an independent credit broker, not a lender. Our comparison service works with most leading lenders, covering the majority of the market. Though we may be paid a fee by lenders or brokers this never influences how our products are ranked.

We don't provide financial advice. Product information is obtained from independent sources and rates displayed may vary depending on your personal circumstances. While we make every effort to ensure that information is up to date, you should always confirm the terms of the offer with the product provider.

TotallyMoney is owned and operated by TotallyMoney Limited which is registered in England and Wales (Company Registration Number 06205695). TotallyMoney Limited is an Appointed Representative of TM Connect Limited, which is registered in England and Wales (Company Registration Number 06967012) and authorised and regulated by the Financial Conduct Authority in respect of consumer credit related activities (FCA FRN: 511936). Trading Address and Registered Office: Chapter House, 16 Brunswick Place, London N1 6DZ. Credit is available, subject to status, only to UK residents aged 18 or over.

We use cookies as described in our Cookie Policy. Continue browsing or click to accept.