Skip to main content
  • ChevronChevron
    Mind the Product conference 2016...

Mind the Product conference 2016: How to succeed as a product manager

Being a product manager is easy right? All we’ve got to do is ideate a list, prioritise that list and lastly execute said list. Here are the fundamentals taken from the Mind the Product London 2016 conference to make sure our products succeed in three simple steps.

Ideate

In today’s world helping is the new selling, and customer experience is the new marketing – David Cancel, Drift founder & CEO

David Cancel cited that despite Henry Ford’s famous one-size-fits-all ‘faster horses’ quote, the Ford Model T’s market share rapidly declined following launch whilst competitors listened to their customers. This is just one example that firms can’t be arrogant enough to think they know what customers want. As product managers we need to ensure we are listening, watching and testing what our users are doing to ensure we are helping users and enhancing their experience by solving real problems.

Prioritise

Customer Value = Business Value – Jeff Gothelf, author of Lean UX

Through prioritising user-led objectives and KPIs, Gothelf underlined the mutual value businesses can generate with their users. Moreover, this helps us to track success and avoid getting lost along the way. Firstly, we must aim to ensure our products are at least solving the same problems as competitors' with a better user experience. From here we can do something special and solve new user problems by crafting features that make our product ‘one better’ than the competition.

Execute

Product managers are influencers and persuaders who have no power – Simon Cross, Facebook

Once you are solving real problems in the right order you need to get the appropriate people motivated to solve them. It is only through intense collaboration we can achieve this by bringing developers, designers and UX people together to solve big problems. All founded upon reactive, user-driven, agile principles throughout delivery, to have the best chance of building the right product at the right time. Mind The Product covered it: Ideate, Prioritise and Execute. It’s up to us to guarantee the user comes along with us for the ride.

TotallyMoney Logo

We're on a mission to improve the UK's credit score and help people move on up to a better future.


TotallyMoney is an independent credit broker, not a lender. Our comparison service works with most leading lenders, covering the majority of the market. Though we may be paid a fee by lenders or brokers this never influences how our products are ranked.

We don't provide financial advice. Product information is obtained from independent sources and rates displayed may vary depending on your personal circumstances. While we make every effort to ensure that information is up to date, you should always confirm the terms of the offer with the product provider.

TotallyMoney is owned and operated by TotallyMoney Limited which is registered in England and Wales (Company Registration Number 06205695). TotallyMoney Limited is an Appointed Representative of TM Connect Limited, which is registered in England and Wales (Company Registration Number 06967012) and authorised and regulated by the Financial Conduct Authority in respect of consumer credit related activities (FCA FRN: 511936). Trading Address and Registered Office: Chapter House, 16 Brunswick Place, London N1 6DZ. Credit is available, subject to status, only to UK residents aged 18 or over.

We use cookies as described in our Cookie Policy. Continue browsing or click to accept.