TotallyMoney appoints Rebecca Shears as Chief Marketing Officer
By TotallyMoneyFeb 9th 2022
TotallyMoney, the credit app that helps everyone move their finances forward, has appointed Rebecca Shears as its new Chief Marketing Officer.
Rebecca holds over 20 years’ experience in national and international marketing roles, working with global consumer brands including T-Mobile, HP and global fintech payments company OFX. More recently she was Global Chief Marketing Officer at BIMA, responsible for growing the healthcare and micro-insurance customer base in emerging markets, for the under-served communities in Africa and Asia.
At TotallyMoney, Rebecca will be responsible for honing the business’ positioning, driving forward its mission of helping everyone move their finances forward, at a time when the rising cost of living is putting pressure on millions. Her appointment comes just after the company raised £9m at the end of last year and hit its latest milestone of four million customers.
On her appointment, Rebecca Shears said, “TotallyMoney’s purpose-driven approach, which is truly embedded across the business, meant it was an extremely easy decision to join the team. It’s never been more important that people are supported and guided to understand and improve their financial situation, and that is what sits at the heart of TotallyMoney. I’m looking forward to working with everyone to drive real change, and we have an exciting year ahead.”
Alastair Douglas, CEO of TotallyMoney commented, “Rebecca’s wealth of experience will bring a new dynamic to TotallyMoney, and the skills needed to help us achieve our goal of creating a fairer credit system. Aligning with our desire to champion fintech for everyone, she is a perfect match and I am looking forward to working closely with her as we take TotallyMoney into the next phase of growth.”
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TotallyMoney is the credit app on a mission to help everyone move their finances forward.
With over four million customers and a focus on the,one in three UK adults financially under-served by the credit industry.
TotallyMoney believes people’s financial data should work for them, and not against them. Its service provides a free live credit report and score to help customers understand their financial position, and personalised recommendations so they can start creating financial momentum.
TotallyMoney works closely with leading lenders, to ensure eligible customers are matched with the right products, underpinned by its robust data, product and tech capabilities.
TotallyMoney is regulated by the Financial Conduct Authority (FCA).