The popularity of video advertising is growing rapidly on social media. We want to understand exactly what sort of video will grab someone’s attention and stop them in their tracks as they scroll through their newsfeed.
That’s why we decided to launch the Thumb-Stopping Moments short film competition.
We’re asking filmmakers of all levels to send in their 60-second films that follow the theme of ‘avoiding the unexpected’.
A panel of judges from the world of film and social media will choose the winning film – the director of which will win £7,000. The directors of the second and third place films will receive £2,000 and £1,000 respectively.
Open to anyone but aimed at filmmakers who are just starting out, the Thumb-Stopping Moments short film competition is an opportunity for filmmakers who might not have all the latest equipment to impress the judges with their original ideas rather than production skills.