Tense your muscles to save money?

I read something that made me laugh out loud today; it was so good I had to share it with you. According to research by The Journal of Consumer Research and the University of Chicago, the simple act of clenching your muscles can shore up self-control.

What’s that? I hear you ask. Stay with me.

The study put participants through a range of trials that involved accepting immediate pain for long-term gain. And it showed that by tightening their muscles at the moment of being faced with a self-control dilemma, they were able to show greater resistance to threats to their goals.

According to the authors, ‘the mind and body are so closely connected that merely clenching muscles can activate willpower, so simply engaging in these bodily actions can result in an exertion of willpower, and serve as a non-conscious source to recruit willpower and facilitate self-control’.

So, according to this, clenching your abs, making a fist or giving someone a flash of the biceps at the moment you feel like giving in to an impulse buy, may actually help you keep your resolve and stick with your long-term plan to save money.

Does it actually work? Who knows. Give it a try sometime. Tickets to the gun show, anyone?

{photo: ggvic}