Being a product manager is easy right? All we’ve got to do is ideate a list, prioritise that list and lastly execute said list. Here are the fundamentals taken from the Mind the Product London 2016 conference to make sure our products succeed in three simple steps.
In today’s world helping is the new selling, and customer experience is the new marketing – David Cancel, Drift founder & CEO
David Cancel cited that despite Henry Ford’s famous one-size-fits-all ‘faster horses’ quote, the Ford Model T’s market share rapidly declined following launch whilst competitors listened to their customers. This is just one example that firms can’t be arrogant enough to think they know what customers want. As product managers we need to ensure we are listening, watching and testing what our users are doing to ensure we are helping users and enhancing their experience by solving real problems.
Customer Value = Business Value – Jeff Gothelf, author of Lean UX
Through prioritising user-led objectives and KPIs, Gothelf underlined the mutual value businesses can generate with their users. Moreover, this helps us to track success and avoid getting lost along the way. Firstly, we must aim to ensure our products are at least solving the same problems as competitors’ with a better user experience. From here we can do something special and solve new user problems by crafting features that make our product ‘one better’ than the competition.
Product managers are influencers and persuaders who have no power – Simon Cross, Facebook
Once you are solving real problems in the right order you need to get the appropriate people motivated to solve them. It is only through intense collaboration we can achieve this by bringing developers, designers and UX people together to solve big problems. All founded upon reactive, user-driven, agile principles throughout delivery, to have the best chance of building the right product at the right time.
Mind The Product covered it: Ideate, Prioritise and Execute. It’s up to us to guarantee the user comes along with us for the ride.