Fluid card saves customers’ credit scores with ‘apply with confidence’ pre-screening technology

MILLIONS of people searching for credit cards are thought to be needlessly damaging their credit score by making unsuccessful credit applications. These consumers are being financially disadvantaged just at a time when they most need to access credit or rebuild their credit score. Fluid, a new credit card tackles this issue using technology that puts the customer back in control. Fluid allows people to pre-screen their application to see if they are likely to be accepted without making a mark on their credit file, saving the potential damage of an unsuccessful application. The ‘apply with confidence’ technology performs a ‘soft search’ which whilst visible to customers looking at their own record, is not visible to lenders and therefore does not damage their credit record.
The Fluid credit card also offers new customers a low fee of 1.5% and 15 months at 0% interest on balance transfers made within the first 60 days of opening the account.
Will Becker, chief executive of Fluid said: “It alarmed us that huge numbers of consumers applying for credit cards have damaged their credit rating, so we set out to design a product that we felt would be much fairer. As well as offering features such as a low balance transfer fee, giving consumers the opportunity to check whether they may be accepted first is a big step forward. We think people deserve a card that offers value and fairness and that’s what we’ve endeavoured to deliver.”
The Fluid credit card is available now at http://www.fluid.co.uk.
Representative example 15.9% p.a. variable on card purchases. This is equivalent to 15.9% APR representative variable based on a credit limit of £1200.
Apply with Confidence
Please be aware that this technology should only be used as a guide and results may differ if you make a full application.
About Fluid
Fluid is a premium personal finance brand with the core value of using technology to deliver speed, ease and value. Our credit card portfolio is the first in the world to use a soft credit search to pre-screen customers for acceptance, saving customers time and the risk to their credit rating of a failed application. Fluid is a partnership between Media Ingenuity and MBNA, one of the world’s largest credit card issuers. Like all our credit card partnerships, it’s operated by our MI Money Ltd subsidiary.
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For more information, please contact James McCaffrey

About TotallyMoney

TotallyMoney has been championing fairer and better consumer credit since 2007 by helping customers make smart borrowing decisions. We won Best Free Credit Report Provider in the 2018 Moneynet Personal Finance Awards and, in under 12 months, our Free Credit Report has already put more than 500,000 customers in control of their credit data.

Plus, we pioneered soft searching and eligibility scoring to reduce customers’ risk of being rejected for credit. Our services are designed to simplify personal finance, helping customers improve their credit rating and find the best products to meet their needs. To date, our platform powers the likes of Confused.com, Noddle, and ClearScore to name but a few.