Our story

TotallyMoney was set up with one idea in mind — to bring about a revolution in the credit market.

A fairer credit market

We believe that our technology platform can drive a better and fairer credit market for consumers.

Today, we’re at the forefront of that revolution and our technology underpins some of the UK’s most sophisticated, forward-thinking financial brands.

Since launching in 2009, our comparison technology platform, strategic partnerships and marketing expertise have helped millions of people find the right financial products, make smarter financial decisions and build stronger credit histories.

Expert marketing

Our marketing team pairs outstanding creativity with rigorous performance measurement to deliver effective marketing at scale.

From linkable, shareable feature content to wildly successful display advertising, our marketing success is driven by a team boasting a wealth of experience drawn from diverse international backgrounds.

Find out about our marketing expertise

Innovative technology

As one of the UK’s leading financial services companies, we create competitive advantage through tech-driven products.

Our data-focused team are experts at building products with broad consumer appeal and UX is our forte. An example of our white label comparison platform can be found on Credit Karma.

Read about our financial technology

Revolutionary products

Through close, long-established working relationships with major credit issuers, we support products that generate 100,000s of accounts each year.

Our agile teams can deliver innovation to the credit industry and creates brands that big banks cannot make happen for themselves. We’re fast moving, forward-thinking and always work with the aim of creating a fairer credit market.

Better choice, better results

We might be a small team, but we help thousands of people find the best credit card, loan or mortgage every day.

Our customers can compare cards from every leading lender. And each user of our eligibility check service sees a personalised acceptance likelihood for every card.

Our eligibility check, developed with Experian, uses a soft search of the user credit files and lender acceptance criteria to show each customer their likelihood of acceptance before they apply.

We’re saving people money, protecting their credit ratings and helping them build a stronger financial future, and this is only the start.

We’ve made getting a credit card easier, quicker and fairer for the consumer.

And now we’re transforming the way people apply for a personal loan, too.


We’ve grown from a single laptop to a team of 50 talented individuals


Our customers can compare more than 100 credit cards


We have mortgages from more than 40 lenders


Since launch, we’ve helped millions of customers save money and get a better credit deal

Inspiring leadership team

Alastair Douglas

Alastair has a track record working with high-performing start-ups, including Worldpay Zinc, Podio and Simply Business, where he grew a team of 20 within a business growing >40% year on year.

At TotallyMoney, he’s focused on embedding a build, measure, learn culture across the business and creating an environment where employees have the structure and freedom they require to be empowered to make things happen. With extensive leadership experience, his focus has always been on start-ups and growing businesses. Outside of FinTech, he enjoys skiing, cycling and music. His band, The MFA, was successful from 2004–2008, embarking on a world tour that took him from Sonar to São Paulo.

Mark Durrand
Chief Technology Officer

Mark’s forte lies in leading talented development teams to deliver innovative software.

With a diverse CV, he’s managed teams at Visa Europe and uSwitch.com where, as Director of IT, he helped reinvent the brand following its acquisition by Forward Group. Mark has a keen interest in Agile and Lean approaches to working and is a seasoned speaker at tech conferences and events. He’s also an active member of the London tech community, attending everything from Skills Matter to London CTO meet-ups.

Anna Kuriakose
Chief Product Officer

Anna has spent 20 years building web and mobile products – everything from consumer apps and marketplaces to FinTech solutions and enterprise platforms. She believes in user-centric design and lean product development.

Before TotallyMoney, Anna led the product teams building multi-million-user consumer apps (Skype, JustGiving) and FinTech/Enterprise platforms (Monitise, EVRYTHNG). She is a sought-after product mentor and board adviser and was recently retained by the World Bank group (CAGP) to consult on FinTech projects.

Outside work, Anna spends her time reading, travelling and practicing Taichi/Qi Gong, with varying levels of intensity and success.

Graham Crowe
Chief Financial Officer

Graham has over 15 years’ experience in all things finance.

Prior to joining TotallyMoney, he was approached to be the first ever Finance Director of the Pension Protection Fund. Over a three year period, he was part of the team responsible for a 300% growth in assets-under-management to £9.7 billion. At Iglu.com, he played a key role in helping grow the business by over 20% to a £45 million turnover, whilst implementing processes and controls which enabled the company’s private equality investors to complete a successful exit. At TotallyMoney, he is in charge of all financial and regulatory issues, alongside ensuring the company is fully compliant in its day to day operations. When out of office, he’s a keen skier who is looking forward to visiting the Canadian Rockies, of which he has fond memories, with his young family.

Tom Platt
Chief Commercial Officer

Tom has more than 15 years' experience working in the financial services and technology sectors, specialising in high-growth and innovative businesses.

Most recently, he oversaw global sales and partnerships for leading cloud services platform provider BCSG; prior to this he led the commercial group within an innovation division of Barclays Bank, delivering a wide range of digital products. At TotallyMoney Tom is responsible for sales, partnerships and revenues.

In the small amount of free time left by his incredibly demanding family, he tries to get out climbing or make ‘music’ (dad band losing pub audiences with obscure covers).

Sharon Evans
General Counsel

Sharon is a lawyer with more than 15 years’ experience of commercial contracts and business advice.

Specialising in technology and services contracts, Sharon previously worked with a number of well-known brands including Sony Music Entertainment, BT, The Guardian and Expedia. Since joining TotallyMoney, Sharon has assumed responsibility for all legal and compliance matters across the comparison platform and wider Media Ingenuity group. Away from the office, Sharon has absolutely no trendy hobbies but does enjoy a glass of wine and Radio 4.

Nathan Levi
Chief Marketing Officer

Nathan is a commercially-focused marketer passionate about all things digital.

Specialising in media strategy, his career highlights include launching VCCP Media, an integrated offering of the UK’s leading advertising agency, working with clients like News International, MTV and McLaren. He also led the media division of Razorfish UK (part of the Publicis network), acquiring customers for brands including Asda Wal-Mart, Starwood Hotels, Audi, Oxfam, NSPCC and more. Since joining TotallyMoney, Nathan has been managing existing channels and identifying new channels for growth and efficiency. Away from the office, he splits his time between Brighton and Clapham.

Founded on a desire to make things better

Will Becker

Will is a serial entrepreneur with a history of leading online digital media businesses to success. He founded Media Ingenuity Group with Jonathan Hassid and has been central to it becoming one of the most exciting FinTech businesses in the UK.

Prior to TotallyMoney, Will set up and led Advertising.com Europe from start-up phase until it became the leading internet advertising network in Europe, before its sale to AOL Time Warner for $435 million. Outside of work, he’s likely to be found skiing, cycling, sailing or spending time with his wife and three children.

Jonathan Hassid

An internet-focused entrepreneur with both strategic and creative skills, Jonny left a successful career as a documentary film maker at the BBC in 2005 and co-founded a simple online media arbitrage business (Triple Echo). Amazed by the scale, reach and profitability of a well-executed online marketing campaign, he’s been in digital media ever since.

“Applying for credit was once an over-complicated process unfairly weighted in favour of the lender.

We knew we could change that, so we built a free credit card comparison and eligibility checking service that would put the customer in control.”