Skip to main content
  • ChevronChevron
    Under-served and self-employed: ...

Under-served and self-employed: How collaboration can help solve this problem

Our report with PwC, “Overlooked and financially under-served”, helped us look into the challenges faced by the self-employed, and investigate what’s driving the trend of under-serving this population.

In our last post we highlighted some of the key challenges faced by those in alternative employment. The data shows there’s a fundamental gap in the market for the self-employed, sole traders, freelancers, and contractors. This is true both in terms of access to consumer credit (due to lower and less predictable incomes), and in terms of access to business credit, as a result of limited datasets and a small pool of lenders operating in this space.

We believe greater collaboration is one way in which we can address problems faced by both specific groups, and the wider under-served market. With 1 in 10 TotallyMoney customers identifying as self-employed, we recognised support or options available to this audience simply didn’t exist. To address this, we partnered with Cashplus Bank to launch the Cashplus Self-Employed card.

The Cashplus card is designed to plug the gap in the market and to offer access to credit for the self-employed. It’s been specifically designed with these customers in mind, offering a 1% cashback on purchases and a larger credit limit (up to £5,000) to support cash flow. Together with Cashplus Bank, we’ve designed a specific CRM journey, offering a bespoke experience to ensure this group has all the information to make an informed borrowing decision.


By integrating with Cashplus Bank via an API we were able to enable features such as pre-approval, guaranteed rates and guaranteed limits. Customers know their chances of acceptance and what they’ll be offered if accepted, which could impact their ability to borrow in future.


Finally, it’s important for the industry at large to recognise data, innovation and collaboration are powerful tools for fintechs, lenders, CRAs and regulators to drive change and help everyone move their finances forward.

Under-served and self-employed: How collaboration can help solve this problem

We're on a mission to help everyone move their finances forward and gain financial momentum.


TotallyMoney is an independent credit broker, not a lender. Our comparison service works with most leading lenders, covering the majority of the market. Though we may be paid a fee by lenders or brokers this never influences how our products are ranked.

We don't provide financial advice. Product information is obtained from independent sources and rates displayed may vary depending on your personal circumstances. While we make every effort to ensure that information is up to date, you should always confirm the terms of the offer with the product provider.

TotallyMoney is owned and operated by TotallyMoney Limited which is registered in England and Wales (Company Registration Number 06205695). TotallyMoney Limited is an Appointed Representative of TM Connect Limited, which is registered in England and Wales (Company Registration Number 06967012) and authorised and regulated by the Financial Conduct Authority in respect of consumer credit related activities (FCA FRN: 511936). Trading Address and Registered Office: Chapter House, 16 Brunswick Place, London N1 6DZ. Credit is available, subject to status, only to UK residents aged 18 or over.

We use cookies as described in our Cookie Policy. Continue browsing or click to accept.