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TotallyMoney takes top 20 spot for Britain’s most loved financial services brands

It’s a proud moment at TotallyMoney: we’ve been rated one of the most loved brands among some of the biggest and most respected financial services companies in Britain today. And we’re totally chuffed.

The detailed analysis from Savanta, who conducted this research, highlights all the attributes that drive brand love:

  • Helpful
  • For people like me
  • Trustworthy
  • On my side
  • Gets me a good deal
  • Friendly

These are all attributes we work hard to accomplish at TotallyMoney, and go a long way towards helping us achieve our mission: to improve the UK’s credit score by making financial data work for our customers, rather than just for banks and lenders. In light of everything that’s happened with coronavirus, and how this has affected the financial lives of many, helping over three million of our customers understand, manage and optimise their financial circumstances has never been more important.

That’s why we continuously strive to make it easier and more transparent for people to get ahead financially. We launched Credit Assistant during lockdown for this reason — a new tool to help you understand how you use credit, what’s holding you back, and to provide you with answers on how to make the system work for you.

As the highest rated credit report brand on Trustpilot and now one of the most loved financial services brands in Britain, we’re even more confident that we’re close to our vision of a world where everyone can make financial decisions with total confidence.

TotallyMoney Savanta top 20 most loved financial services brands

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We're on a mission to improve the UK's credit score and help people move on up to a better future.


TotallyMoney is an independent credit broker, not a lender. Our comparison service works with most leading lenders, covering the majority of the market. Though we may be paid a fee by lenders or brokers this never influences how our products are ranked.

We don't provide financial advice. Product information is obtained from independent sources and rates displayed may vary depending on your personal circumstances. While we make every effort to ensure that information is up to date, you should always confirm the terms of the offer with the product provider.

TotallyMoney is owned and operated by TotallyMoney Limited which is registered in England and Wales (Company Registration Number 06205695). TotallyMoney Limited is an Appointed Representative of TM Connect Limited, which is registered in England and Wales (Company Registration Number 06967012) and authorised and regulated by the Financial Conduct Authority in respect of consumer credit related activities (FCA FRN: 511936). Trading Address and Registered Office: Chapter House, 16 Brunswick Place, London N1 6DZ. Credit is available, subject to status, only to UK residents aged 18 or over.

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