TotallyMoney - Blog

Thoughts from the team that’s working to make credit better

International Women’s Day: 3 Reasons to Celebrate at TotallyMoney

The approach to International Women’s Day always seems to be met with a mixed bag of emotions: from panic across boardrooms as businesses struggle to come up with ideas to celebrate it, to wry cynicism on the part of women who question the day’s actual usefulness and impact. While Nike’s IWD-themed ad featuring Serena Williams …

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10 Years of Henry (Tenry?)

It’s no mean feat for someone to serve one company for 10 years. That’s about one fifth of someone’s entire working life. Henry Keegan, Head of Search, is TotallyMoney’s longest serving employee, boasting a two-year lead on the person who takes second place. He was here during our first incarnation as Media Ingenuity Ltd. He …

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The 10 Commandments of GDPR

Brace yourself. GDPR is coming. Whether you’re ready or not. And if you’re not ready, we’re way ahead of you.   For years, businesses have been ‘tricking’ customers into opting in to all sorts of unwanted marketing communications via pre-ticked boxes (yes, I’m looking at you, you, and you). Such a ‘clever’ way to collect …

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Don’t Looker back in anger

Towards the end of 2017, the Marketing Team heard rumours of a new data analytics platform to replace the ‘Viper’ interface, which we built in-house using SQL. Although Viper provided most of the key metrics needed to optimise marketing campaigns and track performance, looking at the data would sometimes raise more questions than the data …

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Fresh thinking for customer success

In an economy where credit products are so readily available, it’s surprising how little we know about our own ability to get credit. If you asked any of my friends about their credit history you would likely be met with blank stares and confused looks. Understanding your credit report is important, but we are rarely, …

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Creating a personalised offers page for customers

In 2017, TotallyMoney created Borrowing Power to help customers understand how likely they are to get credit. Last week, with the launch of the new ‘Your Offers’ page, we’ve developed that idea into an optimised, personalised experience for all TotallyMoney account customers. Now  they can take full advantage of their Borrowing Power. We’ve seen how …

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No piece of cake getting a slice of the action

On Sunday, TotallyMoney’s 250,000th customer joined our service to get access to their free-forever credit report, Borrowing Power and best credit matches. Our growth since our September 2017 launch has been sensational.  In only five months, we’ve attracted one-quarter of a million people to use our service. In that time, we’ve launched a national TV advert, become …

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Attention is media's true currency. And now there's less to go round.

For many years I’ve questioned the true value of online media advertising. I’ve failed to believe in the hype of data driven, hyper targeted, super-personalised banners littering web pages. Beyond Facebook and Google’s astonishing strides in revolutionizing direct response advertising, there is a severe shortage of consumer attention to buy online. The challenge for marketers …

Read moreAttention is media's true currency. And now there's less to go round.