Creating financial momentum for 4 million customers
By Alastair Douglas, CEONov 10th 2021
We’re delighted to be wrapping up 2021 on a high. At TotallyMoney, we’re on a mission to help everyone move their finances forward. And now, we’re proud to say we’re doing that for an incredible 4 million people.
This achievement is even more impressive considering the year and a half we’ve all had. We were just as proud when we reached 3 million customers, but after a series of lockdowns amid the coronavirus pandemic, more and more people across the UK became financially squeezed. As a result, people’s financial resilience was tested even more.
But, our belief stayed the same throughout; that people’s financial data should work for them, not against them. We kept on working every day to keep tilting the scales in the favour of our customers, by harnessing the power of their own data so they can keep moving towards a better financial future.
We spoke to two of our customers, Dominique and William, to find out exactly how we’ve helped them through coronavirus and move their very different financial situations forward.
The work’s not done yet… and it never will be!
No one customer is the same — they all have their own unique set of financial goals and needs. That means TotallyMoney needs to put its foot on the pedal even harder to continue to develop the right features, and secure the best financial products, to make sure each customer can continue to move towards their financial goals.
How will we do that?
At our recent event, Fintech for Everyone, we announced our Partner GOALs Programme. It’s a set of features and way of working that ensure we help our partners scale quickly and responsibly. For our customers, this brings more accurate eligibility results, pre-approved offers, guaranteed interest rates and credit limits so they can apply in confidence.
Evolving our product
Fintech for Everyone wasn’t just a title, it’s a promise to our customers, and the under-served people across the UK who all too often feel unrepresented and excluded by the financial sector.
We’ll continue to evolve our app and introduce new features that equip our customers with the right information — at the right time — in order for them to make the best decisions.
This will be even more possible once we adopt open banking in 2022, which will allow us to use data to provide even better outcomes for our customers.
The impact of the pandemic is still being felt by people up and down the country. So, it’s as important as ever that we continue to make our customers’ data work for them. Not just for this 4 million, but the millions after that.