Creative marketing makes awards' shortlists
By Joe GardinerAug 25th 2016
It's awards season and TotallyMoney.com is mixing it with some major league players in shortlists for the DADIs and the Masters of Marketing. Our Commuter Hotspots Tool has been shortlisted in the Branded Content category at The Drum Awards for Digital Industries (DADI) awards. The interactive map that allows users to narrow down their search for the top places to move out to from the capital was created for us by Kaizen. By analysing data on house prices, journey times, season teicket prices and cost of living we were able to create a dynamic ranking of over 100 orbital towns that sit on the major rail routes into London. The tool proved a massive hit picking up coverage from more than 35 different news channels and property websites including Daily Mail, Metro, Marie Claire and the Slough Express.
We're rubbing shoulders with household brand names such as Heineken, EE and Pepsi, and Kaizen are punching above their weight ,going head-to-head with agency behemouths Saatchi & Saatchi, J Walter Thompson and Possible. In the Masters of Marketing awards our innovative data-driven marketing strategy is on a shortlist with two other FinTech start-ups, Clearscore and Atom Bank, in the Financial Services category. We're really happy to be getting industry recognition for the work that we've done to help customers make better financial decisions and make the consumer credit market fairer.