We took over a gallery in Fitzrovia to celebrate the launch of our Free Credit Score and Report service.
The event was intended to be two things: an opportunity to celebrate our success with partners and lenders and – more importantly – to say a big ‘thank you’ to everyone who worked so hard this year to ensure we launched the product on time. We had a great turn out and were really pleased that so many of our friends could help us mark the occasion.
Roadmap to a Party
Just as the new TotallyMoney product has been a long time in the planning and execution, so we had been mobilised in April to start planning the party. It was a strange sensation to be working on an event to launch something that was pretty abstract at the beginning of the process; and we had been given a September date in case of any slippage in the delivery date. But in the end we needn’t have worried. The product went to market and our TV ad hit the screens weeks before the party – we even surprised ourselves and had the app in the store at the beginning of that week!
‘And it was all Yellow’
We worked with a lot of great suppliers to pull off the event that we wanted, including Maule Brewery who sorted us out with a custom TotallyMoney lager for one night only! Graphics were provided by Contour Digital, who helped us put our own spin on the space, and pick up the ‘iconic’ yellow dots straight out of our live report dashboard… We’ll be working on the leftover sherbet lemons for a while yet.