Marketing

How we keep up with a constantly evolving market.

6 questions with the Thumb-Stopping Moments short film competition judges – Part 1: Alastair Douglas

We recently launched the Thumb-Stopping Moments short film competition, in which we are asking filmmakers of all levels to submit their 60-second films that immediately grab the attention of the viewer. To give entrants a better idea of what the judges are looking for we asked them some questions about film, advertising and what makes their thumbs stop scrolling. We started off by speaking to competition judge and TotallyMoney.com CEO Alastair Douglas.

Thumb-Stopping Moments: Why a credit comparison site decided to launch a film competition

In the age of social media the user’s attention has become a difficult prize to win. The average person scrolling through their Facebook feed for 30 seconds will see dozens of news stories, videos and adverts. The big question, ‘what grabs people’s attention?’, is something marketing departments have puzzled over for years, and the answer …

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Why Facebook ads are what online banners always wanted to be

Online banner advertising (aka standard display, display advertising) is 22 years old this year[1]. Over £2BN was spent on this channel in 2015[2]. Yet most people I speak to struggle to make this channel scale or drive an impressive return on investment. In the late ’90s, banner ads were measured on click through rates[3] and …

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Build, Measure, Earn

Anyone who has read Eric Ries’ seminal work, The Lean Start-Up, will be fully accustomed with his Build-Measure-Learn (BML) methodology. The broad premise is for start-ups to evolve and grow through a constant cycle of testing, using data to influence every decision. While the methodology in Ries’ book specifically refers to technology start-ups, many (if …

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