Marketing

How we keep up with a constantly evolving market.

Ready for the release of Fluid?

For a long time, the credit industry has been saturated with balance transfer offers that target the prime market — that is, those whose credit ratings are almost perfect. At the time of writing, the longest balance transfer offer available is 36 months from MBNA. How good must your credit rating be for a lender …

Read moreReady for the release of Fluid?

This is a Big One – The Making of TotallyMoney’s New TV Advert with Anthea Turner

After the huge success of our first TV commercial featuring Clive Tyldesley, we’re excited to extend the world of our heroes, Julie and Dan. Our second TV advert launches nationally on 22nd April and we’re very excited about new and existing TotallyMoney customers seeing it – we think they’ll love it.   This time it’s Julie …

Read moreThis is a Big One – The Making of TotallyMoney’s New TV Advert with Anthea Turner

The 10 Commandments of GDPR

Brace yourself. GDPR is coming. Whether you’re ready or not. And if you’re not ready, we’re way ahead of you.   For years, businesses have been ‘tricking’ customers into opting in to all sorts of unwanted marketing communications via pre-ticked boxes (yes, I’m looking at you, you, and you). Such a ‘clever’ way to collect …

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Attention is media's true currency. And now there's less to go round.

For many years I’ve questioned the true value of online media advertising. I’ve failed to believe in the hype of data driven, hyper targeted, super-personalised banners littering web pages. Beyond Facebook and Google’s astonishing strides in revolutionizing direct response advertising, there is a severe shortage of consumer attention to buy online. The challenge for marketers …

Read moreAttention is media's true currency. And now there's less to go round.

Thrown in at the Deep End of PPC

Given that my role as Marketing Executive at TotallyMoney is my first job out of University, I hadn’t expected that within three weeks I’d be using AdWords Scripts to manage campaigns for one of our core services. I had, naïvely, thought that any tasks I might be given would be closely monitored and that, as …

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Making an Amazing TV Ad

The things to consider when embarking on a new TV campaign: some questions to ask to ensure that your brief will be met and that you’ll be happy with the finished creative.

The Day I Scored at Work

The beauty of technology-driven finance products is that they put live, actionable information into people’s hands to help them make better financial decisions. This is what we are doing with our free credit report.