How we keep up with a constantly evolving market.
For a long time, the credit industry has been saturated with balance transfer offers that target the prime market — that is, those whose credit ratings are almost perfect. At the time of writing, the longest balance transfer offer available is 36 months from MBNA. How good must your credit rating be for a lender …
After the huge success of our first TV commercial featuring Clive Tyldesley, we’re excited to extend the world of our heroes, Julie and Dan. Our second TV advert launches nationally on 22nd April and we’re very excited about new and existing TotallyMoney customers seeing it – we think they’ll love it. This time it’s Julie …
Read moreThis is a Big One – The Making of TotallyMoney’s New TV Advert with Anthea Turner
Brace yourself. GDPR is coming. Whether you’re ready or not. And if you’re not ready, we’re way ahead of you. For years, businesses have been ‘tricking’ customers into opting in to all sorts of unwanted marketing communications via pre-ticked boxes (yes, I’m looking at you, you, and you). Such a ‘clever’ way to collect …
For many years I’ve questioned the true value of online media advertising. I’ve failed to believe in the hype of data driven, hyper targeted, super-personalised banners littering web pages. Beyond Facebook and Google’s astonishing strides in revolutionizing direct response advertising, there is a severe shortage of consumer attention to buy online. The challenge for marketers …
Read moreAttention is media's true currency. And now there's less to go round.
Last week, I had the pleasure of speaking at Kaizen’s Fintech breakfast seminar on the subject of content marketing. Pete Reis-Campbell gave an excellent talk sharing real world practical advice that any marketer could take away and immediately action – a rarity in the world of conferences these days. Check out Pete’s key takeaways here. …
Given that my role as Marketing Executive at TotallyMoney is my first job out of University, I hadn’t expected that within three weeks I’d be using AdWords Scripts to manage campaigns for one of our core services. I had, naïvely, thought that any tasks I might be given would be closely monitored and that, as …
The things to consider when embarking on a new TV campaign: some questions to ask to ensure that your brief will be met and that you’ll be happy with the finished creative.
The beauty of technology-driven finance products is that they put live, actionable information into people’s hands to help them make better financial decisions. This is what we are doing with our free credit report.
As the internet makes the world smaller, it would be foolish to only aim for coverage in your own country.
Granaldo is all about championing the underdog and simply having the confidence to go for it, which resonates with TotallyMoney.com’s audience and fits our brand and tone of voice.
The final part in our series of questions with the judges of the Thumb-Stopping Moments short film competition – journalist and screenwriter Alex Godfrey lets us know what grabs his attention and what he thinks of technology’s impact on the creative industries.
Once again we have been speaking to one of the judges of the Thumb-Stopping Moments short film competition. Here Vanesa Iglesias – an agency partner at Facebook in the Madrid office – lets us know what she will be looking for when picking her favourite submission.
We are asking filmmakers of all levels to submit 60-second films that immediately grab the attention of the viewer in our Thumb-Stopping Moments short film competition. We recently spoke with Dan Andrew – one of the competition judges and a studio creative director – to give entrants a better idea of what the judges are looking for.