Blog

  • Marketing

    A million customers and counting

    By TotallyMoney

    Nov 1st 2018
    It’s not everyday a business gets to celebrate such a huge milestone. That’s why we couldn’t be prouder to say we’ve now helped over a million…
  • Marketing

    Why Influencer Marketing Doesn't Work for TotallyMoney (and probably many brands)

    By Molly Beake

    Oct 24th 2018
    TotallyMoney is driven by data; we make decisions based on reason, not assumption. So, when we first discussed testing Influencer Marketing (IM), I…
  • Marketing

    Free A/B/n Testing Tool with Statistical Significance

    By Alasdair Fowler

    Aug 29th 2018
    TotallyMoney have produced a free split testing tool for A/B/n tests which allows you to find the statistical significance of your results and…
  • Marketing

    Attention is media's true currency. And now there's less to go round.

    By Nathan Levi

    Dec 11th 2017
    For many years I've questioned the true value of online media advertising. I've failed to believe in the hype of data driven, hyper targeted, super…
  • Marketing

    Addressing the discontent in content marketing

    By Nathan Levi

    Nov 22nd 2017
    Last week, I had the pleasure of speaking at Kaizen’s Fintech breakfast seminar on the subject of content marketing. Pete Reis-Campbell gave an…
  • Marketing

    Thrown in at the Deep End of PPC

    By Alasdair Fowler

    Oct 18th 2017
    Given that my role as Marketing Executive at TotallyMoney is my first job out of University, I hadn’t expected that within three weeks I’d be using…
  • Marketing

    Making an Amazing TV Ad

    By Ben Reeves

    Aug 21st 2017
    The first and arguably most important part of making a good TV advert is to ensure you get the brief right. Be clear about what you want to achieve…
  • Marketing

    The Day I Scored at Work

    By Nathan Levi

    Aug 14th 2017
    Last week we unleashed our free credit score and report on the world (apologies for the brazen and shameless link bait). This is a new and very…
  • Marketing

    Why you should think outside your own country when looking for coverage

    By TotallyMoney

    Mar 2nd 2017
    As a British-based business, we inevitably chase British publications when trying to get to our content. However, a few months ago we noticed one…
  • Marketing

    Totally Eligible - How we brought Granaldo to life

    By Jeannine Klein

    Jan 16th 2017
    We’ve launched our new online video campaign Granaldo. Granaldo is all about championing the underdog and simply having the confidence to go for it…
  • Marketing

    6 questions with the Thumb-Stopping Moments short film competition judges – Part 4: Alex Godfrey

    By Oliver Wheaton

    Oct 25th 2016
    The final part in our series of questions with the judges of the Thumb-Stopping Moments short film competition - journalist and screenwriter Alex…
  • Marketing

    6 questions with the Thumb-Stopping Moments short film competition judges - Part 3: Vanesa Iglesias

    By Oliver Wheaton

    Oct 25th 2016
    Once again we have been speaking to one of the judges of the Thumb-Stopping Moments short film competition. Here Vanesa Iglesias - an agency partner…
  • Marketing

    6 questions with the Thumb-Stopping Moments short film competition judges - Part 2: Dan Andrew

    By Oliver Wheaton

    Oct 24th 2016
    We are asking filmmakers of all levels to submit 60-second films that immediately grab the attention of the viewer in our Thumb-Stopping Moments short…
  • Marketing

    6 questions with the Thumb-Stopping Moments short film competition judges - Part 1: Alastair Douglas

    By Oliver Wheaton

    Oct 19th 2016
    We recently launched the Thumb-Stopping Moments short film competition, in which we are asking filmmakers of all levels to submit their 60-second…
  • Marketing

    Thumb-Stopping Moments: Why a credit comparison site decided to launch a film competition

    By Oliver Wheaton

    Sep 28th 2016
    In the age of social media the user’s attention has become a difficult prize to win. The average person scrolling through their Facebook feed for 3…
  • Marketing

    Creative marketing makes awards' shortlists

    By Joe Gardiner

    Aug 25th 2016
    It's awards season and TotallyMoney.com is mixing it with some major league players in shortlists for the DADIs and the Masters of Marketing. Our…
  • Marketing

    Is Programmatic TV Bad News For Advertisers?

    By Nathan Levi

    Apr 20th 2016
    There has been a fair amount of buzz about the advent of programmatic TV (PT) recently. Simply speaking, PT will enable advertisers to target TV ads…
  • Marketing

    Why Facebook ads are what online banners always wanted to be

    By TotallyMoney

    Feb 3rd 2016
    Online banner advertising (aka standard display, display advertising) is 22 years old this year[1]. Over £2BN was spent on this channel in 2015[…
  • Marketing

    Build, Measure, Earn

    By Nathan Levi

    Nov 3rd 2015
    Anyone who has read Eric Ries’ seminal work, The Lean Start-Up, will be fully accustomed with his Build-Measure-Learn (BML) methodology. The broad…