How we keep up with a constantly evolving market.
After the huge success of our second TVC (that’s television creative in ad land) — which features the inimitable Anthea Turner and our famous family, Dan and Julie (and a baby Arthur) — we wondered how we could better it. We wanted a TV advert that foremostly communicates the key benefit of our service: TotallyMoney …
It’s not everyday a business gets to celebrate such a huge milestone. That’s why we couldn’t be prouder to say we’ve now helped over a million customers make smarter borrowing decisions. Are there many businesses that achieve such speedy growth with so little noise? I don’t think so. That’s because we’ve bothered less with getting …
TotallyMoney is driven by data; we make decisions based on reason, not assumption. So, when we first discussed testing Influencer Marketing (IM), I was very keen to see if we, as a financial brand, could make it work. There was just one question on everyone’s lips: how would we measure it? The recommended success metric …
Read moreWhy Influencer Marketing Doesn’t Work for TotallyMoney (and probably many brands)
TotallyMoney have produced a free split testing tool for A/B/n tests which allows you to find the statistical significance of your results and visualise their uncertainty. Step by step guide to analysing the results of your A/B/n test: Make a copy of our tool from Google Sheets (https://docs.google.com/spreadsheets/d/1jiDtQhxRGRBaTCgSp8D5DaOhSX_AzQ2x-zqABQKsyIE/edit?usp=sharing) Input the number of visitors and conversions …
Read moreFree A/B/n Testing Tool with Statistical Significance
For a long time, the credit industry has been saturated with balance transfer offers that target the prime market — that is, those whose credit ratings are almost perfect. At the time of writing, the longest balance transfer offer available is 36 months from MBNA. How good must your credit rating be for a lender …
After the huge success of our first TV commercial featuring Clive Tyldesley, we’re excited to extend the world of our heroes, Julie and Dan. Our second TV advert launches nationally on 22nd April and we’re very excited about new and existing TotallyMoney customers seeing it – we think they’ll love it. This time it’s Julie …
Read moreThis is a Big One – The Making of TotallyMoney’s New TV Advert with Anthea Turner
Brace yourself. GDPR is coming. Whether you’re ready or not. And if you’re not ready, we’re way ahead of you. For years, businesses have been ‘tricking’ customers into opting in to all sorts of unwanted marketing communications via pre-ticked boxes (yes, I’m looking at you, you, and you). Such a ‘clever’ way to collect …
For many years I’ve questioned the true value of online media advertising. I’ve failed to believe in the hype of data driven, hyper targeted, super-personalised banners littering web pages. Beyond Facebook and Google’s astonishing strides in revolutionizing direct response advertising, there is a severe shortage of consumer attention to buy online. The challenge for marketers …
Read moreAttention is media’s true currency. And now there’s less to go round.
Last week, I had the pleasure of speaking at Kaizen’s Fintech breakfast seminar on the subject of content marketing. Pete Reis-Campbell gave an excellent talk sharing real world practical advice that any marketer could take away and immediately action – a rarity in the world of conferences these days. Check out Pete’s key takeaways here. …
Given that my role as Marketing Executive at TotallyMoney is my first job out of University, I hadn’t expected that within three weeks I’d be using AdWords Scripts to manage campaigns for one of our core services. I had, naïvely, thought that any tasks I might be given would be closely monitored and that, as …
The things to consider when embarking on a new TV campaign: some questions to ask to ensure that your brief will be met and that you’ll be happy with the finished creative.
The beauty of technology-driven finance products is that they put live, actionable information into people’s hands to help them make better financial decisions. This is what we are doing with our free credit report.
As the internet makes the world smaller, it would be foolish to only aim for coverage in your own country.
Granaldo is all about championing the underdog and simply having the confidence to go for it, which resonates with TotallyMoney.com’s audience and fits our brand and tone of voice.
The final part in our series of questions with the judges of the Thumb-Stopping Moments short film competition – journalist and screenwriter Alex Godfrey lets us know what grabs his attention and what he thinks of technology’s impact on the creative industries.
Once again we have been speaking to one of the judges of the Thumb-Stopping Moments short film competition. Here Vanesa Iglesias – an agency partner at Facebook in the Madrid office – lets us know what she will be looking for when picking her favourite submission.
We are asking filmmakers of all levels to submit 60-second films that immediately grab the attention of the viewer in our Thumb-Stopping Moments short film competition. We recently spoke with Dan Andrew – one of the competition judges and a studio creative director – to give entrants a better idea of what the judges are looking for.
We recently launched the Thumb-Stopping Moments short film competition, in which we are asking filmmakers of all levels to submit their 60-second films that immediately grab the attention of the viewer. To give entrants a better idea of what the judges are looking for we asked them some questions about film, advertising and what makes their thumbs stop scrolling. We started off by speaking to competition judge and TotallyMoney.com CEO Alastair Douglas.
In the age of social media the user’s attention has become a difficult prize to win. The average person scrolling through their Facebook feed for 30 seconds will see dozens of news stories, videos and adverts. The big question, ‘what grabs people’s attention?’, is something marketing departments have puzzled over for years, and the answer …
Read moreThumb-Stopping Moments: Why a credit comparison site decided to launch a film competition
It’s awards season and TotallyMoney.com is mixing it with some major league players in shortlists for the DADIs and the Masters of Marketing. Our Commuter Hotspots Tool has been shortlisted in the Branded Content category at The Drum Awards for Digital Industries (DADI) awards. The interactive map that allows users to narrow down their search for …
There has been a fair amount of buzz about the advent of programmatic TV (PT) recently. Simply speaking, PT will enable advertisers to target TV ads to specific households based on their demographic and geographic profiles. For example, Rolls Royce might only want to serve their ads to very affluent postcodes, while my local takeaway …
Online banner advertising (aka standard display, display advertising) is 22 years old this year[1]. Over £2BN was spent on this channel in 2015[2]. Yet most people I speak to struggle to make this channel scale or drive an impressive return on investment. In the late ’90s, banner ads were measured on click through rates[3] and …
Read moreWhy Facebook ads are what online banners always wanted to be
Anyone who has read Eric Ries’ seminal work, The Lean Start-Up, will be fully accustomed with his Build-Measure-Learn (BML) methodology. The broad premise is for start-ups to evolve and grow through a constant cycle of testing, using data to influence every decision. While the methodology in Ries’ book specifically refers to technology start-ups, many (if …