Marketing
A million customers and counting
By TotallyMoney
Nov 1st 2018It’s not everyday a business gets to celebrate such a huge milestone. That’s why we couldn’t be prouder to say we’ve now helped over a million…Marketing
Why Influencer Marketing Doesn't Work for TotallyMoney (and probably many brands)
By Molly Beake
Oct 24th 2018TotallyMoney is driven by data; we make decisions based on reason, not assumption. So, when we first discussed testing Influencer Marketing (IM), I…Marketing
Free A/B/n Testing Tool with Statistical Significance
By Alasdair Fowler
Aug 29th 2018TotallyMoney have produced a free split testing tool for A/B/n tests which allows you to find the statistical significance of your results and…Marketing
Attention is media's true currency. And now there's less to go round.
By Nathan Levi
Dec 11th 2017For many years I've questioned the true value of online media advertising. I've failed to believe in the hype of data driven, hyper targeted, super…Marketing
Addressing the discontent in content marketing
By Nathan Levi
Nov 22nd 2017Last week, I had the pleasure of speaking at Kaizen’s Fintech breakfast seminar on the subject of content marketing. Pete Reis-Campbell gave an…Marketing
Thrown in at the Deep End of PPC
By Alasdair Fowler
Oct 18th 2017Given that my role as Marketing Executive at TotallyMoney is my first job out of University, I hadn’t expected that within three weeks I’d be using…Marketing
Making an Amazing TV Ad
By Ben Reeves
Aug 21st 2017The first and arguably most important part of making a good TV advert is to ensure you get the brief right. Be clear about what you want to achieve…Marketing
The Day I Scored at Work
By Nathan Levi
Aug 14th 2017Last week we unleashed our free credit score and report on the world (apologies for the brazen and shameless link bait). This is a new and very…Marketing
Why you should think outside your own country when looking for coverage
By TotallyMoney
Mar 2nd 2017As a British-based business, we inevitably chase British publications when trying to get to our content. However, a few months ago we noticed one…Marketing
Totally Eligible - How we brought Granaldo to life
By Jeannine Klein
Jan 16th 2017We’ve launched our new online video campaign Granaldo. Granaldo is all about championing the underdog and simply having the confidence to go for it…Marketing
6 questions with the Thumb-Stopping Moments short film competition judges – Part 4: Alex Godfrey
By Oliver Wheaton
Oct 25th 2016The final part in our series of questions with the judges of the Thumb-Stopping Moments short film competition - journalist and screenwriter Alex…Marketing
6 questions with the Thumb-Stopping Moments short film competition judges - Part 3: Vanesa Iglesias
By Oliver Wheaton
Oct 25th 2016Once again we have been speaking to one of the judges of the Thumb-Stopping Moments short film competition. Here Vanesa Iglesias - an agency partner…Marketing
6 questions with the Thumb-Stopping Moments short film competition judges - Part 2: Dan Andrew
By Oliver Wheaton
Oct 24th 2016We are asking filmmakers of all levels to submit 60-second films that immediately grab the attention of the viewer in our Thumb-Stopping Moments short…Marketing
6 questions with the Thumb-Stopping Moments short film competition judges - Part 1: Alastair Douglas
By Oliver Wheaton
Oct 19th 2016We recently launched the Thumb-Stopping Moments short film competition, in which we are asking filmmakers of all levels to submit their 60-second…Marketing
Thumb-Stopping Moments: Why a credit comparison site decided to launch a film competition
By Oliver Wheaton
Sep 28th 2016In the age of social media the user’s attention has become a difficult prize to win. The average person scrolling through their Facebook feed for 3…Marketing
Creative marketing makes awards' shortlists
By Joe Gardiner
Aug 25th 2016It's awards season and TotallyMoney.com is mixing it with some major league players in shortlists for the DADIs and the Masters of Marketing. Our…Marketing
Is Programmatic TV Bad News For Advertisers?
By Nathan Levi
Apr 20th 2016There has been a fair amount of buzz about the advent of programmatic TV (PT) recently. Simply speaking, PT will enable advertisers to target TV ads…Marketing
Why Facebook ads are what online banners always wanted to be
By TotallyMoney
Feb 3rd 2016Online banner advertising (aka standard display, display advertising) is 22 years old this year[1]. Over £2BN was spent on this channel in 2015[…Marketing
Build, Measure, Earn
By Nathan Levi
Nov 3rd 2015Anyone who has read Eric Ries’ seminal work, The Lean Start-Up, will be fully accustomed with his Build-Measure-Learn (BML) methodology. The broad…