Looking back at TotallyMoney’s 2021
By Alastair Douglas, CEOJan 5th 2022
2021 may have been and gone, but it’s always good to reflect. It was a great year for TotallyMoney, as we strive to put our customers first, and hit some important milestones along the way.
We put our customers first — always
Perhaps most importantly, we’re now helping over four million customers move towards their financial goals. The same week we achieved this milestone, we were also very happy to announce we raised £9 million in new investment. This means we can continue to develop our award-winning app, and help even more people across the UK move their finances forward.
As always, our customers are our first priority, so we’re incredibly proud that our customer operations team was nominated for our contact centre, conduct and culture, and agent of the year for Barney Waller, by the Credit Strategy Awards. And what’s more, we’re the top-rated free credit report provider in the UK on TrustPilot with over 13,000 reviews.
We launched three key new features
We were also excited to release a number of new features this year. Live Alerts are playing an active part in reducing identity fraud by letting customers know when an account is opened in their name, while Dynamic Actions are helping customers improve their credit score. Meanwhile, our emails have become even more personalised, helping every customer to see how they can improve their credit scores and achieve their financial goals.
We made our credit score and report live
On top of that, the TotallyMoney credit score and report is now live. So, customers can expect up-to-date information, for free, directly in the app. This makes TotallyMoney the only service where you can check your live credit report for free, so our customers can keep up to date with any changes.
We made TotallyMoney an even better place to work
The reason we’re able to build an app that helps people who need it most, is because we’re passionate about making TotallyMoney a great place to work. We are extremely proud to have been voted, by Best Companies, the fifth-best financial services company to work for across the UK, as well as 34th best mid-sized company and 12th-best in London.
We strongly believe that the foundation of a great product is where employees are happy, engaged and are motivated to do their best work. The impact of the pandemic has continued into 2021, so we continue to prioritise employee wellbeing ensuring we keep a strong, vibrant company culture.
We continued to champion transparency for customers with lenders
We know the pandemic greatly affected our customers, and will continue to do so for some time to come.
It’s essential, therefore, that we provide our customers with the tools they need to understand their data, so they can make better, more informed financial decisions. Not only this, but it’s crucial we can offer our customers the best offers for their own individual, unique circumstances.
Concerningly, this year, the FCA estimated that 12 million people in the UK will struggle to repay debt or cover their bills — an increase of 2m since the start of the pandemic*. And 40% of us are worried about having a financially secure future†.
We want to fix that, and we know the best way to do that is by giving customers access to their data, and helping them understand it, so they can move their finances forward.
We partnered with new lenders and integrated them with our service
One way we’re doing this is by partnering with the lending community, creating the new Partner GOALs Programme to help our partners Grow, Optimise, and Learn with us.
We've also integrated a number of partners via APIs, which allow us to bring innovative features such as guaranteed rates, guaranteed limits and pre-approved offers. These help to remove the guesswork from applying for credit, so customers know what they apply for is what they’ll get offered.
As we head further into 2022, we will continue to put our customers first, increasing transparency and moving forwards on our goal to make fintech for everyone a reality.
† TotallyMoney survey 2021