Media Ingenuity ‘speaks’ to 24 million people in a month

LONDON, November 8th, 2010.

COMSCORE has published results showing in September 2010 Media Ingenuity’s price comparison brand Totallymoney.com reached a remarkable 24 million people, representing over 56% of the available internet audience. This makes Media Ingenuity the second largest online display advertiser in the UK for financial services. Overall they were ranked the fifth largest online display advertiser in the UK, in the company of some of the UK’s biggest brands including Virgin, BSkyB and BT Group.

Commenting on the findings, Adam Quint, Media Ingenuity managing director said: “These are an extraordinary set of figures that confirm Media Ingenuity is now one of the UK’s biggest buyers of online display media and one of the top names within the financial services sector. We’re punching well above our weight and displacing some very well established brands both within the financial comparison space and beyond. The team at Media Ingenuity are delighted with this recognition.”

Media Ingenuity has grown almost 700 per cent since it was founded in 2006. Businesses include lead and application generation for credit cards, loans, mortgages, life insurance, health insurance, debt management, banking, savings and utilities. The firm owns TotallyMoney.com and a suite of its own financial products marketed under the Fluid and Granite brands.

About TotallyMoney.com

TotallyMoney.com is already one of the most visited credit comparison destinations in the UK. Having grown at a rapid rate, we are now aiming to change the game altogether by developing a revolutionary approach to credit comparison. By creating exceptional comparison tools and publishing indispensable content, TotallyMoney.com is empowering people to make better financial choices.

About Media Ingenuity

Media Ingenuity Group is a leading digital media business focused on consumer finance. We are on a mission to deliver the best online comparison tools and financial products that allow people to make smarter decisions. We are also a centre of excellence in marketing.

Since Media Ingenuity was founded in 2006 we have created a series of products and services that have been used by millions of people looking to compare financial products and save money online. We have also become one of the largest online advertisers in the UK.

Editor and supplementary notes

The information contained in this press release is intended solely for journalists and should not be used by consumers to make financial decisions. Any consumer interested in learning more about any of this product should visit www.totallymoney.com for full terms and conditions.

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