Media Ingenuity launches Fluid travel insurance

MEDIA ingenuity, a leading online marketing and technology group, has launched a new online travel insurance service that delivers significant benefits to consumers. By creating significant efficiencies in the buying process, Fluid offers its customers a much faster service to buy comprehensive travel cover at competitive prices.

As one of the first travel insurance products to allow customers to interact entirely online, Fluid has pioneered a unique approach resulting in a faster and easier purchase journey for its customers.

The online only service is ground-breaking and sets Fluid travel insurance apart from many of its competitors. Fluid has dispensed with the one-on-one dealings that characterised insurance transactions in the past and has replaced this with the simplicity of travel insurance at the touch of a button. Importantly, this user-friendly approach has been extended to all aspects of the process, even allowing customers to declare pre-existing medical conditions online, something which has typically required extensive explanation over the phone.

By introducing a raft of efficiencies to the process, Fluid delivers quick, direct access to its travel insurance products, improving the overall buying experience of its visitors.

Will Becker, founding director at Media Ingenuity commented: “Being focused online allows us to strip out significant costs and offer a very competitively priced set of products. In addition, our online marketing skills are our core competency and we have differentiated ourselves by putting our products in front of consumers more efficiently than most of our peers.”

About Fluid

Fluid is a premium personal finance brand with the core value of using technology to deliver speed, ease and value. Our credit card portfolio is the first in the world to use a soft credit search to pre-screen customers for acceptance, saving customers time and the risk to their credit rating of a failed application. Fluid is a partnership between Media Ingenuity and MBNA, one of the world’s largest credit card issuers. Like all our credit card partnerships, it’s operated by our MI Money Ltd subsidiary.

About Media Ingenuity

Media Ingenuity Group is a leading digital media business focused on consumer finance. We are on a mission to deliver the best online comparison tools and financial products that allow people to make smarter decisions. We are also a centre of excellence in marketing.

Since Media Ingenuity was founded in 2006 we have created a series of products and services that have been used by millions of people looking to compare financial products and save money online. We have also become one of the largest online advertisers in the UK.

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