MEDIA Ingenuity is delighted to announce the launch of the Granite credit card, the first in a range of internet-only products and brands created by the Media ingenuity Group. The Granite credit card is designed for the sub-prime and mid markets and is issued by Vanquis Bank.
Commenting on the launch Adam Quint, managing director of Media Ingenuity said: “Granite heralds a major development for Media Ingenuity. We’re bringing our distinctive online skills to bear in partnership with financial institutions in a fairly revolutionary way by creating new brands and products in addition to distributing them using our usual online marketing expertise.”
Tens of thousands of people have already applied for Granite during its ‘soft launch’ phase.
Media Ingenuity is the UK’s leading online marketing business focused on financial services and the largest financial services advertiser online*.
About Media Ingenuity
Media Ingenuity Group is a leading digital media business focused on consumer finance. We are on a mission to deliver the best online comparison tools and financial products that allow people to make smarter decisions. We are also a centre of excellence in marketing.
Since Media Ingenuity was founded in 2006 we have created a series of products and services that have been used by millions of people looking to compare financial products and save money online. We have also become one of the largest online advertisers in the UK.
*Source: Comscore, November 2010.