“For the viewers at home”, ITV’s voice of football Clive Tyldesley stars in the new TV advertising campaign for TotallyMoney’s Credit Report and Live Credit Score service.
TotallyMoney has launched a Live Credit Score and Credit Report service that provides customers with up-to-the-minute information about their credit status each time they log in.
The service is being promoted with a national TV advertising campaign that first airs at 9am Monday 21 August on ITV2. The commercial transports Clive Tyldesley into the home of TotallyMoney customer Dan where he provides a live commentary “for the viewers at home” as Dan check’s his live credit score. “Sensational!”
The commercial was directed by Theo Delaney and produced by Rose Bulow for McCann Manchester, who were awarded the contract following a competitive pitch process. Delaney is an award-winning director and drew a natural, realistic performance from Matthew Melbourne as Dan and Katie Burgess who plays his partner Julie. The action perfectly captures the surrealist humour of seeing Tyldesley, as himself, deliver his distinctive, high-octane live match commentary in a calm, domestic setting. The ad was shot entirely in McCann Manchester’s Pyx Studio facility and Director of Photography Jamie Haigherty created a warm, real-life feel, with handheld camerawork that puts the viewer right in the room with the action.
Joe Gardiner, TotallyMoney Head of Brand and Communications says: “We loved this idea right from the moment McCann pitched it. It made us laugh. And we felt that they really got what we were trying to do.
Right through the process they’ve brought to life on screen our mission to help consumer credit customers get a better, fairer deal.”
Client company: TotallyMoney
Chief Marketing Officer: Nathan Levi
Head of Display: Ben Reeves
Creative Agency: McCann Manchester
Managing Director: Richard Aldiss
Account Director: Carly Scott
Creative team: Ben Kaberry and Conrad Robson
Agency producer: Rose Bulow
Director: Theo Delaney
Director of Photography: Jamie Haigherty
Production company: Pyx studio
Media planning and buying agency: All Response Media
TotallyMoney customers now have access to six years’ of credit history information in a free credit report and receive real-time notifications to help them understand any changes in their live credit score.
TotallyMoney has also developed a unique, proprietary Borrowing Power algorithm. It uses information from both the customer’s live credit position and real-time market-wide lending data, to show them how likely they are to be accepted for credit, without impacting their credit rating.
While the Credit Report helps customers understand their financial history and their Live Credit Score tells them about their position today, Borrowing Power helps them build a better financial future.
The credit report data is provided by Callcredit and TotallyMoney has designed these free tools to help customers make smarter credit decisions and take control of their finances.
Four new tools put more power in the hands of customers:
Live Credit Score & Full Credit Report - Your current credit position updated each time you log in, plus six years of borrowing history made straightforward and simple to check.
Borrowing Power – A real-time view of how likely you are to be accepted for credit.
Intelligent Alerts – Notifications of changes in your credit report and credit eligibility.
Bespoke Personalisation – Helps you make the best credit application choices by simplifying product comparison.
Customers can use this credit information to take action. They can improve their credit score and boost their Borrowing Power by following personalised tips and suggested actions. They can see their best credit matches ranked according to the TotallyMoney’s decision algorithm, Match Factor, and target their credit applications accordingly to give themselves the best chance of being accepted.
These new services build on the powerful, personalised credit comparison platforms that TotallyMoney has developed and that power some of the UK’s most forward-thinking financial brands.
Alastair Douglas, TotallyMoney CEO says: “Our mission has always been to help people get a better deal from the credit industry. And we believe that technology can bring about that change by empowering customers and challenging lenders.
“This suite of tools that is available totally free for all TotallyMoney customers, and takes us a step closer to our goal of a fairer consumer credit market.
“We’ve built a product that gives everyone the best opportunity to make the most of their credit, no matter what their current status.”
TotallyMoney provides customers with a free Live Credit Score & Report that puts them right at the centre of their credit data, helps them make smarter decisions and take control of their finances.
TotallyMoney’s unique Borrowing Power algorithm shows customers how likely they are to be offered credit by real-world lenders.
TotallyMoney is an independent credit broker, not a lender. It provides a free comparison service to customers, though they may be paid a fee by lenders. How much they get paid doesn’t influence how the service works or the ranking of any credit products presented to customers.