How much would your dream savings account contain?

New research from The Co-operative Bank Current Accounts has revealed the nation’s current attitudes to money, and broken them down by region.

The findings show the average person in Britain has £3,492 in savings, but actually dreams of having an amount that is 188 times higher at £656,723. People in East Anglia wish for £868,000 on average, whereas people from the North East would be content with an average of just £389.000.

Region How much money would you be ‘content’ with?
East Anglia £868,000
East Midlands £862,000
London £773,000
South West £671,000
West Midlands £649,000
South East £644,000
Wales £609,000
Scotland £576,000
Yorkshire £572,000
North West £562,000
North East £389,000

According to the report, in a typical month, the average person saves £219, spends £195 on non-essential items, has £345 of disposable cash and overspends by £150.

However, the research also shows that, as a nation, we are becoming more financially aware. Three quarters of people (72%) are now spending within their means, according to the findings, with three fifths of people (67%) setting themselves a budget and almost nine tenths (86%) of people checking their bank statements regularly.

John Hughes, Director of Retail Banking for The Co-operative Bank said:

“It is encouraging to see that people are taking a close interest in their finances and by monitoring spending and saving regularly, people can ensure they have the money set aside to pay for any unexpected events.”

The research highlights that Londoners are the worst at sticking to their budget, overspending by an average of £195 a month, followed by people from Scotland, who overspend by £164 and Wales at £154. However the findings also show that Londoners are also the most likely to save, putting aside an average of £296 a month, followed by those from the East Midlands, saving £241 and East Anglia who save £232.

The study also identifies the events most likely to trigger overspending, which include Christmas (51%), a partner’s birthday (35%) and a holiday (34%). However, over one in five people still overspend on more everyday events, such as the weekly supermarket shop (19%), food (17%) and clothes (19%)

Mr. Hughes added:

“It is also important that people look to regularly review their financial situation and ensure that they have the right bank account for their needs.”

About the Author

Personal finance writer for a host of publishers around the world, Mike is an avid follower of all things personal finance. He reveals what the latest personal finance headlines really mean for you and debunks common personal finance myths.

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