Making Credit Better

Thoughts, stories and insight from the TotallyMoney team

Creating a personalised offers page for customers

In 2017, TotallyMoney created Borrowing Power to help customers understand how likely they are to get credit. Last week, with the launch of the new ‘Your Offers’ page, we’ve developed that idea into an optimised, personalised experience for all TotallyMoney account customers. Now  they can take full advantage of their Borrowing Power. We’ve seen how…

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No piece of cake getting a slice of the action

On Sunday, TotallyMoney’s 250,000th customer joined our service to get access to their free-forever credit report, Borrowing Power and best credit matches. Our growth since our September 2017 launch has been sensational.  In only five months, we’ve attracted one-quarter of a million people to use our service. In that time, we’ve launched a national TV advert, become…

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Are we in Post-Peak Balance Transfer?

The length of interest-free balance transfers is falling. In September, the longest interest free period for Balance Transfer Offer was 43 months. At the time of writing this article, the maximum you can get is 39 months. That’s if you are accepted by the lender. How to find the best offer You can check your…

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We’re the Best Credit Report Provider 2018. Official.

We’re pleased to announce we’ve won the Best Credit Report Provider at the 2018 Moneynet Personal Finance Awards. It’s the most recent addition to our list of accolades. The award was given in the FinTech category, and we were delighted when the framed award landed at TM Towers on January 2nd — a fantastic way…

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Looker to the future of business intelligence

At a recent Data Disruptors Meetup, Looker CEO Frank Bien delivered an opening presentation about how the data landscape had changed over the past decade Three eras of data Bien outlined three eras in data; the first in which querying data was very slow and expensive, and therefore it wasn’t done that often and only…

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Attention is media’s true currency. And now there’s less to go round.

For many years I’ve questioned the true value of online media advertising. I’ve failed to believe in the hype of data driven, hyper targeted, super-personalised banners littering web pages. Beyond Facebook and Google’s astonishing strides in revolutionizing direct response advertising, there is a severe shortage of consumer attention to buy online. The challenge for marketers…

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The Polyglot Pipeline

The two prevailing languages at TotallyMoney are JavaScript and C# (.net). A typical product of ours is composed of a JavaScript frontend and a .net backend, with each component packaged separately. However, any single-code repository rarely contains a mixture of languages.   We create value for our customers by delivering quality products. The drawback of…

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Addressing the discontent in content marketing

Last week, I had the pleasure of speaking at Kaizen’s Fintech breakfast seminar on the subject of content marketing. Pete Reis-Campbell gave an excellent talk sharing real world practical advice that any marketer could take away and immediately action – a rarity in the world of conferences these days. Check out Pete’s key takeaways here….

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The Hottest Game in Town

“I’ve got wood and I need a sheep” are not the words you usually hear in an office in Central London. However, earlier this year the offices of TotallyMoney were transported to 16th century undiscovered lands where we were faced with the daunting task of starting our own civilisations, building roads and cities while battling…

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