Making Credit Better

Thoughts, stories and insight from the TotallyMoney team

Building a Data-Driven Culture

Data-driven decision making: the reality Data enables us to take risks out of decisions by confirming assumptions, as well as helping us to measure our progress. This data-driven approach has been a core driver of TotallyMoney’s success. However, we hit a few problems: i) One-dimensional reporting feeding into individual excel files. ii) Crude and varied…

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We’ve made improvements. Now you can, too.

As part of our mission to make credit better, we want to give our customers all the tools they need to improve their credit status and get the best outcomes from their borrowing so that they have a more affordable life. We understand that the world of credit reports is opaque, we want to lift…

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International Women’s Day: 3 Reasons to Celebrate at TotallyMoney

The approach to International Women’s Day always seems to be met with a mixed bag of emotions: from panic across boardrooms as businesses struggle to come up with ideas to celebrate it, to wry cynicism on the part of women who question the day’s actual usefulness and impact. While Nike’s IWD-themed ad featuring Serena Williams…

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10 Years of Henry (Tenry?)

It’s no mean feat for someone to serve one company for 10 years. That’s about one fifth of someone’s entire working life. Henry Keegan, Head of Search, is TotallyMoney’s longest serving employee, boasting a two-year lead on the person who takes second place. He was here during our first incarnation as Media Ingenuity Ltd. He…

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The 10 Commandments of GDPR

Brace yourself. GDPR is coming. Whether you’re ready or not. And if you’re not ready, we’re way ahead of you.   For years, businesses have been ‘tricking’ customers into opting in to all sorts of unwanted marketing communications via pre-ticked boxes (yes, I’m looking at you, you, and you). Such a ‘clever’ way to collect…

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The most valued thing we can give someone is our time

Time — as well as money — is one of the things we most often say we need more of. This I understand all too well, what with my lengthy daily commute to and from work and life’s other commitments. It’s one of the reasons I was especially interested when I heard we were teaming…

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Don’t Looker back in anger

Towards the end of 2017, the Marketing Team heard rumours of a new data analytics platform to replace the ‘Viper’ interface, which we built in-house using SQL. Although Viper provided most of the key metrics needed to optimise marketing campaigns and track performance, looking at the data would sometimes raise more questions than the data…

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Fresh thinking for customer success

In an economy where credit products are so readily available, it’s surprising how little we know about our own ability to get credit. If you asked any of my friends about their credit history you would likely be met with blank stares and confused looks. Understanding your credit report is important, but we are rarely,…

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Creating a personalised offers page for customers

In 2017, TotallyMoney created Borrowing Power to help customers understand how likely they are to get credit. Last week, with the launch of the new ‘Your Offers’ page, we’ve developed that idea into an optimised, personalised experience for all TotallyMoney account customers. Now  they can take full advantage of their Borrowing Power. We’ve seen how…

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No piece of cake getting a slice of the action

On Sunday, TotallyMoney’s 250,000th customer joined our service to get access to their free-forever credit report, Borrowing Power and best credit matches. Our growth since our September 2017 launch has been sensational.  In only five months, we’ve attracted one-quarter of a million people to use our service. In that time, we’ve launched a national TV advert, become…

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