Creative

The team shares its thoughts and inspirations.

Get on the electoral roll and make your voice heard

One in six Londoners risks not having a voice in the upcoming mayoral elections. With just five days until the 18 April deadline for voter registration, nearly one million people living in the capital who are old enough to vote are not on the electoral roll. Voiceless: The percentage of unregistered eligible voters in each London borough…

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Coffee shop UX – a cup of feedback to go

So, guerrilla user testing. Sure, we’ve all heard people say: “Just go to Starbucks and offer people coffee in exchange for testing your app”, but to me that raises a whole bunch of questions: What kind of testing can you get out of bothering people? How can you know they are the right type of…

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And the award goes to…

With the winners and losers at the Oscars and BAFTAs dominating discussions on the Creative desk this week, the conversation quickly turned to the ever-controversial subject of book vs film. Which are the best film adaptations of novels or short stories? Which brilliant books were lost in translation when they ended up on the big…

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How to Get Your Writing Read, Shared and Appreciated

Picture the scene. It’s 11pm on an idle Tuesday and I decide to post a spontaneous piece on Medium. “I’ll probably delete it in the morning,” I say to myself. Just 24 hours later and my first ever post is trending in Medium’s global top five. I had no followers on the platform and virtually…

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Turn On, Tune In and Listen on Demand

I want to listen to more new music, break out of old patterns, discover new bands and get excited about them. So, as I did last year, I’m only streaming music that has been released this year. And not much that I want to listen to has been put out yet – I’m really waiting…

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