Making Credit Better

Thoughts, stories and insight from the TotallyMoney team

Running with Scissors

‘Cut and paste’ might have become a shorthand for lazy thinking and stealing other people’s idea, but, armed with scissors, glue and a stack of old magazines, the TotallyMoney Collage Club tapped into our creative unconscious. And it turned out to be quite a dark and twisted place at times. Collage Club founder Steph Hartman got us started with…

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An Introduction to Borrowing Power

Borrowing Power is unique to TotallyMoney. It’s one number to show how likely you are to be accepted when you apply for credit — and you won’t find it anywhere else. Think of it as your credit health meter. The higher your Borrowing Power, the better the credit card and loan offers you’re likely to…

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Building a Data-Driven Culture

Data-driven decision making: the reality Data enables us to take risks out of decisions by confirming assumptions, as well as helping us to measure our progress. This data-driven approach has been a core driver of TotallyMoney’s success. However, we hit a few problems: i) One-dimensional reporting feeding into individual excel files. ii) Crude and varied…

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We’ve made improvements. Now you can, too.

As part of our mission to make credit better, we want to give our customers all the tools they need to improve their credit status and get the best outcomes from their borrowing so that they have a more affordable life. We understand that the world of credit reports is opaque, we want to lift…

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10 Years of Henry (Tenry?)

It’s no mean feat for someone to serve one company for 10 years. That’s about one fifth of someone’s entire working life. Henry Keegan, Head of Search, is TotallyMoney’s longest serving employee, boasting a two-year lead on the person who takes second place. He was here during our first incarnation as Media Ingenuity Ltd. He…

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The 10 Commandments of GDPR

Brace yourself. GDPR is coming. Whether you’re ready or not. And if you’re not ready, we’re way ahead of you.   For years, businesses have been ‘tricking’ customers into opting in to all sorts of unwanted marketing communications via pre-ticked boxes (yes, I’m looking at you, you, and you). Such a ‘clever’ way to collect…

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Don’t Looker back in anger

Towards the end of 2017, the Marketing Team heard rumours of a new data analytics platform to replace the ‘Viper’ interface, which we built in-house using SQL. Although Viper provided most of the key metrics needed to optimise marketing campaigns and track performance, looking at the data would sometimes raise more questions than the data…

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